To view radio spots from the past, please click below

 Labatt Blue  Blue Light  Labatt Lite
 Labatt 50  Budweiser  Labatt Dry
 Alexander Keith's  Kokanee  Bud Light
 

Partycase

 

Club

 

Olympic Parent's Program

Labatt Blue

Radio Spot Date Location Aired Brief History
 It's a Good Time for a Blue c. 1970 National Early spots for Labatt Pilsener feature variations in arrangements for the "When You're Smiling" theme.
 Right Out of the Blue c. 1975 National  
 Blue Zone Great Expectations 1988 National The Blue Zone campaign is a distinct departure for the brand.
 Slow Pitch - SW Ontario 1991 Ontario Labatt has a long history of supporting sports like Slo Pitch at the community level.
 Telemarketer 1998 National Award winning spots featuring "Cameron."
 Demolition 1998 National Award winning spots featuring "Cameron."
 Cup Crazy Stanley Cup Promo 1999 National The Cup Crazy promotion is a tremendous success as miniature Stanley Cups are collected by consumers across the country.

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Blue Light

Radio Spot Date Location Aired Brief History
 Blue Light in Newfoundland 1990 Atlantic Introduction of Blue Light in Newfoundland.

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Labatt Lite

Radio Spot Date Location Aired Brief History
 Right Out of the Ice c. 1981 National Labatt's Special Lite beer is introduced in 1978 and the name is changed to Labatt Lite in 1981.

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Partycase

Radio Spot Date Location Aired Brief History
 Partycase c. 1970 National The innovative Partycase was introduced by Labatt in 1961.

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Labatt 50

Radio Spot Date Location Aired Brief History
 Lay back c. 1970 National
 Boat 1985 National

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Club

Radio Spot Date Location Aired Brief History
 Hobbies-Boxes 1975 Manitoba Club was produced in Manitoba.
 Hobbies-Juggling bottles 1975 Manitoba

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Olympic Parent's Program

Radio Spot Date Location Aired Brief History
 Jack Gardner, father of Meredith 1987 National Olympic Parent's Program initiated by Labatt, enabled Canadian athlete's parents to travel to the Olympic Games in Calgary.

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Budweiser

Radio Spot Date Location Aired Brief History
 Bud Man #1 1987 National When Bud is introduced in Quebec, sales soar.
 Pierre et Michel 1995 Quebec
 Le Turf 2001 Quebec

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Labatt Dry

Radio Spot Date Location Aired Brief History
 La Office Party 1991 National Labatt dry is introduced in 1989. La Dry's advertising is hugely popular with consumers.

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Alexander Keith's

Radio Spot Date Location Aired Brief History
 Sociable 2002 National Alexander Keith's focuses on the "sociable" aspect of east coast hospitality.

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Kokanee

Radio Spot Date Location Aired Brief History
 Damn Radio 1999 BC
 40 Years 1999 BC
 Son of Sask 2001 BC Kokanee continues its irreverant advertising approach for "The Beer Out Here."

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Bud Light

Radio Spot Date Location Aired Brief History
 Gritty Inspirational Beer Voice Guy 2000 National
 Bud Light's In Newfoundland 2000 Atlantic Bud Light parodies the jingles' singers in commercials of the 1980's.
 Bloopers Ontario 24 2000 Ontario
 Local Heroes Victoria 2003 BC
 Things to do in Sudbury 2003 Ontario
 Exchange Moncton/Fredericton 2003 Atlantic

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